Standard Program

Effective October 31, 2019, the WV Standard and WV Custom Programs will not accept new application reservations for 2019.   

All current projects must submit their final invoices and other documentation necessary to receive their incentive payment no later than December 13, 2019.

The Appalachian Power TakeChargeWV Commercial and Industrial programs, composed of the Standard and Custom programs, will end on December 31, 2019.

Updated Program Rules

  • The program will only accept projects that have not begun installation.
  • Pre-approval by the program manager or staff will be needed in order to participate in the program and reserve your funds, before the project is initiated.

Once accepted and approved, projects will be provided 90-days to complete the project. If work is not completed but progress is being made you can request an extension beyond the 90-day timeframe. These extension requests will be reviewed on a case-by-case basis. However, we cannot guarantee rebate funding beyond the 90-day timeframe.

  • Rebate check paid within 4-6 weeks of final application’s verification and approval.
  • The limit per account is $50,000 per program year. The rebate amount may not exceed 30% of the project's total cost.
  • Installed projects are not eligible for a rebate. Pre-approval of all projects is required.
Please contact us directly with any questions. Thank you for your participation in the program.


Appalachian Power and American Electric Power are pleased to offer cash incentives for energy efficiency improvements, in addition to reliable electric service at a reasonable cost to make your place of business comfortable, productive and safe. Today you have more options for saving energy resources for tomorrow. You can help your bottom line and be an environmental leader with the energy saving tips and programs that we are offering:

Submit your rebate application through our Online Rebate Portal.

This contact page is only for comments and questions about Appalachian Power's TakeCharge energy efficiency programs. 

If you need to report a power outage, please click here. If you have questions about your individual account, such as billing or service issues, please click here to be directed to Appalachian Power's main contact page or call 1-800-956-4237.